Data Business & Marketing
6bis rue Georges Clémenceau
78000 VERSAILLES - FRANCE
Tel : +33 (0)1 30 21 65 88
Publications in french
Contribution of the elements of service to satisfaction, commitment and consumer’s shares of purchases : an explanatory study from the tetraclasse model
By Fabrice CLERFEUILLE - Maître de Conférences I.A.E. Nantes - 3 Rue de l’Hocmard 211 Route des trois Ponts - 44240 La Chapelle sur Erdre and Yannick POUBANNE - Doctorant I.A.E. Aix-Marseille III - 06530 Cabris
Attitudes towards brands and past purchases - Strength of the relation and role of involvement
By Yannick Poubanne – Doctorant - IAE Aix-en-Provence, Clos Guiot, 13540 Puyricard, France and Jean-Louis Chandon- Professeur - IAE Aix-en-Provence, Clos Guiot, 13540 Puyricard, France